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Branding & rebranding · Brand books

Brand books we have designed and handed over.

Every BRANDSWOT Consultancy identity project ends with a brand book: the idea behind the mark, how it is built, colour, type, pattern, voice and the brand in use on signage, packaging, uniforms and screens. Open any of these 16 and turn the pages.

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BRANDSWOT Consultancy brand book cover
Our own brand book

Flip through the BRANDSWOT Consultancy brand book

40 pages: the SWOT Method™, the tile wordmark, colour, BRANDSWOT Modular, voice and applications.

Open the book

Sri Sai Narayana Hospital brand book cover
Sri Sai Narayana Hospital: Nurturing the journey to motherhood.Sri Sai Narayana Hospital: Clear space and minimum sizeSri Sai Narayana Hospital: Contrast rules
IVF & Maternity Centre · 43 pagesSri Sai Narayana Hospital
MAVA Cold Beverages brand book cover
MAVA Cold Beverages: Four principlesMAVA Cold Beverages: ColourwaysMAVA Cold Beverages: Proportion
Packaged drinking water & beverages · 41 pagesMAVA Cold Beverages
ZAVVO brand book cover
ZAVVO: Real people. Real homes. Real stories.ZAVVO: Clear space and minimum sizeZAVVO: Using the red
Rental experience platform · 42 pagesZAVVO
Disha Hospital brand book cover
Disha Hospital: statementDisha Hospital: Clear space and minimum sizeDisha Hospital: Typography
Multi-speciality hospital · 40 pagesDisha Hospital
Aalaya Katha brand book cover
Aalaya Katha: Four principlesAalaya Katha: Two cuts of the markAalaya Katha: Contrast rules
Temple stories · content & foundation · 47 pagesAalaya Katha
ARCSPACEX Design Studio brand book cover
ARCSPACEX Design Studio: Four things the studio will not tradeARCSPACEX Design Studio: ColourwaysARCSPACEX Design Studio: Contrast is a number
Workplace architecture & design-build · 40 pagesARCSPACEX Design Studio
AVANY Packaged Drinking Water brand book cover
AVANY Packaged Drinking Water: LogoAVANY Packaged Drinking Water: Eight things never to doAVANY Packaged Drinking Water: Two faces
Packaged drinking water · R.R. Beverages (RR Group) · 43 pagesAVANY Packaged Drinking Water
Reddy Packers and Movers brand book cover
Reddy Packers and Movers: Four principlesReddy Packers and Movers: ColourwaysReddy Packers and Movers: Contrast rules
Packers & movers · 38 pagesReddy Packers and Movers
Sri Gowri Packers & Movers brand book cover
Sri Gowri Packers & Movers: Safe shifting. Brighter beginnings.Sri Gowri Packers & Movers: Clear space and minimum sizeSri Gowri Packers & Movers: Proportion
Packers & movers · 45 pagesSri Gowri Packers & Movers
Ananthapur Packers and Movers brand book cover
Ananthapur Packers and Movers: Move. Pack. Relax.Ananthapur Packers and Movers: Clear space and minimum sizesAnanthapur Packers and Movers: Contrast rules
Packers & movers · 42 pagesAnanthapur Packers and Movers
Pencil Sketch Design Studio brand book cover
Pencil Sketch Design Studio: How the studio worksPencil Sketch Design Studio: ColourwaysPencil Sketch Design Studio: Contrast and text colour
Corporate interiors & design-build · 40 pagesPencil Sketch Design Studio
SignalFix brand book cover
SignalFix: Bring the signal home.SignalFix: ColourwaysSignalFix: The palette
Indoor mobile signal service · 43 pagesSignalFix
Toran Invites brand book cover
Toran Invites: PersonalityToran Invites: Clear space and minimum sizeToran Invites: Balance and contrast
Premium digital invitations · 43 pagesToran Invites
VOXIR brand book cover
VOXIR: Every object starts as one voxel — and one idea.VOXIR: ColourwaysVOXIR: Proportion, greys and voxel tones
3D-printed products · 43 pagesVOXIR
ASGROUP brand book cover
ASGROUP: Four things that do not bendASGROUP: Where each version goesASGROUP: How much of each
Financial technology platform · 41 pagesASGROUP
Packers and Movers Near Me brand book cover
Packers and Movers Near Me: Only 3 verified packers. Never 30 spam calls.Packers and Movers Near Me: Clear space and minimum sizesPackers and Movers Near Me: Proportion
Moving lead platform · 44 pagesPackers and Movers Near Me

What goes into a brand book

  • The brand: why it exists, its promise and principles
  • The logo: the idea inside the mark, construction, versions, colourways, clear space and misuse
  • Colour: palette, proportion and contrast rules
  • Typography: faces, scale and local scripts such as Kannada, Telugu and Hindi
  • Graphic language: pattern, icons, photography
  • Voice: tone and lines the brand owns
  • In use: stationery, signage, packaging, vehicles, uniforms, digital

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