Brand identity for startups and new brands
New brands need an idea people remember from day one. We built SignalFix's 'Fallen Dot' identity, Toran Invites' toran-T mark, VOXIR's 3D-print wordmark and ZAVVO's 'Double Tick'.
- Positioning and brand story
- Logo concepts with clear rationale
- Complete brand book
- Launch films and social content
- App icons and digital templates
- Launch website and SEO
Our Startups & New Brands clients
The problem isn't the network. It's the walls.
Brand strategy, the 'Fallen Dot' identity, 39 collateral pieces, a 43-slide brand book, launch films and an SEO plan for a home signal-fixing service..
The toran over the door became the T
Identity and launch films for Toran Invites, a premium digital invitation brand: the green-and-gold toran drawn as the T of Toran..
A wordmark printed one layer at a time
Logo and interactive brand book for VOXIR, a 3D-printing brand making gaming accessories and design products..
Seen.
Brand identity for ZAVVO, India's rental experience archive, where tenants share proof-backed rental experiences..
Infrastructure work, presented like it matters
Brand and digital presence for Telefiber Services, a telecom and fibre services business..
Trust is the product
Brand and marketing strategy, privacy policy and app content structure for ASGROUP's digital investment platform across website, Android and iOS..
Signal. Delivered.
Brand identity and website for WAVZEN, a pan-India mobile signal booster installation service..
A stylist that knows your wardrobe
Product strategy and build plan for HEUE, an AI personal stylist app for India that understands your clothes, colour season, body type and occasions..
Private by design
VELA, a privacy-first period tracking app that keeps data on the user's device..
Your money, without the SMS snooping
XPENSE, a privacy-first expense tracker built for Indian users, with lakh and crore formatting and offline use..
Questions people ask
When should a startup invest in branding?
Before launch spending. A clear brand makes every rupee of marketing work harder and is cheaper to get right early than to fix later.
What is included in a startup brand identity?
Positioning, logo system, colours, typography, graphic elements, voice, brand book and the first set of applications such as social templates and app icons.