How much does branding cost in India?
Branding in India can cost anything from a few thousand rupees for a basic logo to several lakh rupees for strategy plus a full identity system. The price depends mainly on scope: how much strategy, how many design routes, how many applications and whether packaging is included.
Commonly cited price ranges
| Scope | Typical range in India |
|---|---|
| Logo design only | ₹10,000 – ₹1,00,000 |
| Brand identity system (logo, colours, type, guidelines) | ₹75,000 – ₹5,00,000 |
| Strategy plus identity | ₹2,00,000 – ₹15,00,000+ |
| Packaging design | ₹20,000 – ₹2,00,000 |
| Monthly brand retainer | ₹50,000 – ₹5,00,000 |
Commonly cited ranges from published Indian pricing guides (thebrandpolise.com, jigsawkraft.com, 2026). They are market ranges, not BRANDSWOT Consultancy's prices.
What changes the price
The biggest factors are the depth of research and strategy, the number of design routes explored, how many touchpoints are designed (stationery, signage, vehicles, social, packaging), and whether you need guidelines and file systems your team can use.
How to compare two quotes
Ask each agency to list deliverables, number of concepts and revisions, timeline, who owns the files, and what happens after delivery. A cheaper quote often covers a logo; a higher one often covers the system around it.
Is branding worth the investment?
It is when the brand makes customers choose you faster or pay more. If you are about to spend on advertising, a clear brand makes every rupee of media work harder.