Social media marketing cost in India (2026)
Social media management in India typically costs ₹15,000–₹40,000 a month for a basic organic package, ₹40,000–₹70,000 for growth packages and ₹70,000–₹1 lakh or more for full-service organic plus paid management. Ad spend is extra.
Published price ranges
| Scope | Published range | Source |
|---|---|---|
| Basic social media management | ₹15,000 – ₹30,000 / month | Digihify |
| Organic package (content + management) | ₹25,000 – ₹40,000 / month | Digital Hangover |
| Growth package | ₹40,000 – ₹70,000 / month | Digital Hangover |
| Full-service organic + paid (fee only, ad spend extra) | ₹70,000 – ₹1,00,000+ / month | Digital Hangover |
Ranges published by the sources named, checked October 2026. They are market ranges, not BRANDSWOT Consultancy prices. Sources: Digihify, Digital Hangover.
Is Instagram marketing worth it?
Yes, for most consumer businesses, when content is consistent and every post has a reason to act. Reels widen reach to people who don't follow you yet.
What's usually included
Content calendar, design and reels, captions, posting, community replies and a monthly report. Check how many reels are included, because they cost the most to produce.
Organic or paid?
Organic content builds trust; paid ads buy reach and leads. Most businesses need a small amount of both.