Case study · Personal Brands & Experts · India · 2026
Aalaya Katha: Every temple has a story. We tell it.
Brand strategy, identity and a multilingual video series for Aalaya Katha, a temple-story platform: story first, sources always.
Temple stories · content & foundationAalaya KathaIndia
Brand book · 47 pages
Flip through the Aalaya Katha brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
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The brief
What needed to change
Temple content online is often loud, unsourced or full of glossy AI gods. Aalaya Katha needed a calm, credible voice across five languages.
The idea
The story we built on
The voice of a warm elder on the temple steps. The mark, the 'Katha Gopuram', is a gopuram standing on an open book with a lamp in its gateway. Every story labels its sources and ends with what to look for when you visit.
What we built
Deliverables
- Brand strategy, voice and content pillars
- 'Katha Gopuram' logo direction in gold line-engraving style
- Colour and type system with Telugu and Devanagari
- Animated Tirupati explainer series (Season 1)
- Language-specific Instagram handles and end posters