AVANY Packaged Drinking Water: Brand rules as clear as the product
A 30-page brand guidelines booklet for AVANY packaged drinking water, built from the label artwork and official logo construction guide.
#24366F#82BD4BFlip through the AVANY Packaged Drinking Water brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
The label and logo were fixed. What the brand needed was a single reference so printers, vendors and the team would use them correctly.
The story we built on
Document everything exactly: construction grids, approved variants, icon marks, patterns, colours and typography, with clear do's and don'ts and a regulatory section for labels.
Deliverables
- 30-page landscape brand booklet
- Logo construction grids and four approved variants
- Four icon-mark treatments and three brand patterns
- Colour and typography specifications
- Label usage and approval workflow
Services used
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