HEUE: A stylist that knows your wardrobe
Product strategy and build plan for HEUE, an AI personal stylist app for India that understands your clothes, colour season, body type and occasions.
What needed to change
Style apps built for the West miss Indian wardrobes: ethnic wear, festivals, weddings and INR budgets. None combine colour analysis, body type and wardrobe management.
The story we built on
Start from the wardrobe you already own: upload a garment, see what it pairs with, then plan outfits for real Indian occasions.
Deliverables
- Product vision and prioritised roadmap
- Competitive analysis
- 12-season colour analysis and Indian occasion logic in the requirements
- Phased implementation plan with acceptance criteria
- Mobile app build (React Native, Expo, Firebase)
Services used
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