Maruthi Spices: Three generations on one pouch
Rebranding the masala range of a Chitradurga family spice brand, established in 1978 and now run by its third generation, with a new logo and one packaging system across 15+ products.
What needed to change
Maruthi had decades of trust but packs that looked their age, and every product looked slightly different from the next.
The story we built on
Tell the family story on the pack. The new MARUTHI wordmark holds Hanuman's gada in its U. The top band of each pouch carries one continuous scene of three generations of makers, not a repeating pattern. Line: A Taste of Tradition.
Deliverables
- New logo with the gada-in-U detail
- Turmeric, coriander and sambar 500 g pouch designs
- One dieline system for the full range: chilli, Kashmiri chilli, rasam, puliyogare, vangibath, bisibelebath, chutney powder, garam masala, chicken and mutton masala, jeera, pepper
- Hero food photography direction
- Print-ready CMYK artwork
Services used
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