Packers and Movers Near Me: Only 3. Never 30.
Brand, campaign and platform blueprint for a moving-lead platform that sends each customer to exactly three verified movers, never thirty.
Flip through the Packers and Movers Near Me brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
Anyone who has searched for movers online knows the result: dozens of calls within minutes. The platform's promise is the opposite, and the brand had to make that instantly clear.
The story we built on
Two linked boxes, customer and packer, woven together like chain links. The campaign takes the '0' out of '30' to leave '3'. Sign-off: Linked by trust. Moved with care.
Deliverables
- Logo exploration and final 'linked boxes' mark
- 57 vector logo files plus app icons for customer and partner apps
- 41-piece collateral pack: tape, box labels, move request form, partner invoice, verification report
- 44-page brand book
- 'Only 3. Never 30.' campaign concept and motion films (16:9 and 9:16)
- Platform blueprint: lead routing, partner wallet, rotation engine and admin CRM
Services used
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