Reddy Packers and Movers: The Y is a door. Every move starts with one.
A complete identity system for a Hyderabad moving company, built around the open door hidden in the Y of REDDY, from truck graphics to quotation forms and a 42-slide brand book.
#1D7054#923331Flip through the Reddy Packers and Movers brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
Reddy had a strong idea in its logo — a Y cut from an open door — but only a few image files and mockups. Nothing was ready for trucks, staff, paperwork or print.
The story we built on
Make the door the brand. We rebuilt the lettering as a custom chamfered alphabet measured from the original, kept the door-Y as the monogram, and found a second signature in the mockups: a red corner wedge that now runs across every touchpoint. Tagline: Safe Shifting · Brighter Beginnings.
Deliverables
- Custom chamfered REDDY lettering and door-Y monogram rebuilt as vectors
- Logo package in five colourways (SVG, PNG, PDF)
- 47-piece collateral pack: truck side, quotation form, ID cards, stationery, social templates
- Graphic language: the red corner wedge
- 42-slide brand guidelines book
Services used
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