Sri Gowri Packers & Movers: Rebuilding a seal, ray by ray
A full identity system for an established Anantapur moving company: the seal and truck rebuilt as exact vectors, 95 logo files, 36 collateral pieces, a 45-slide brand book and new website content.
#E8641C#1A2B8CFlip through the Sri Gowri Packers & Movers brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
Sri Gowri's logo existed only as a raster image. Enlarged for signs or vehicles it broke apart, and its old website didn't reflect the business.
The story we built on
Keep everything customers already recognise and make it precise: ring radii, ribbon, rays and arched lettering were measured and rebuilt as geometry, so the seal looks the same on a visiting card and on the side of a truck.
Deliverables
- Parametric vector rebuild of the seal and truck
- 95 logo files across colourways and formats
- 36 print and digital collateral pieces
- 45-slide brand guidelines book
- Website content structure and build brief
Services used
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