Toran Invites: The toran over the door became the T
Identity and launch films for Toran Invites, a premium digital invitation brand: the green-and-gold toran drawn as the T of Toran.
Flip through the Toran Invites brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
Digital invites are everywhere and mostly look cheap. The brand had to feel like receiving something couture.
The story we built on
A toran is hung over the doorway when a celebration begins. It became the T of the wordmark and the transition in every film: we push through under the toran into each celebration. Tagline: Celebrations Without Borders.
Deliverables
- Logo evaluation and refined toran-T mark
- Construction grid, colour and type system
- Logo sting and 15-second launch film
- Instagram profile set-up and bio copy
Services used
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