ZAVVO: Seen.
Brand identity for ZAVVO, India's rental experience archive, where tenants share proof-backed rental experiences.
Flip through the ZAVVO brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
Renters have no trusted record of what a flat or landlord is really like. The brand had to feel premium, friendly and fair, never like a court.
The story we built on
The Double Tick: two rounded gold checkmarks that read as the VV in ZAVVO and as the 'seen' signal everyone in India knows from messaging apps. The voice is a friend who's rented before.
Deliverables
- Brand strategy and voice
- 'Double Tick' mark
- Midnight-and-gold colour system
- Interactive brand book with app UI mockup
- Brand language rules for fair, legal-safe wording
Services used
More client work
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